PR & Communications

Press Releases

Deliver professional press releases strengthening brand credibility, generating media coverage, and maximizing industry reach strategically.

Professional brand announcement content
Professional brand announcement content
Professional brand announcement content

Press Releases for SaaS and B2B Companies

Transform company news into media coverage that amplifies visibility and builds authority.

• Built for SaaS and B2B companies announcing launches funding partnerships or milestones.

• Solves poor media pickup and missed opportunities to leverage newsworthy moments.

• Delivers professionally written releases optimized for journalists ensuring maximum pickup and publication.

• Uses strategic framing compelling storytelling and AP formatting making announcements irresistible to media.

• Includes release writing headline optimization quote development and distribution maximizing visibility and impact.

• Achieves publication within one to two weeks with continued monitoring and amplification.

What You'll Get with Press Releases

Complete press release package from angle development to distribution generating authoritative media coverage.

• Professional Release: AP formatted announcement with compelling headline lead paragraph quotes and boilerplate optimized for publication.

• Strategic Angle: newsworthy positioning connecting announcement to industry trends increasing journalist interest and pickup likelihood.

• Media Kit: supporting assets including fact sheets executive bios images and context for journalists.

• Distribution Strategy: wire service selection industry outreach and journalist database access ensuring broad reach.

• Performance Report: tracking placements measuring impressions monitoring backlinks and analyzing traffic impact from coverage.

Media credibility driving brand awareness traffic and inbound leads through coverage.

How Our Press Releases Process Works

Structured two to three week process crafting distributing and amplifying press releases for maximum media pickup and market impact.

Week 1: Strategy and Writing: Develop newsworthy angle conduct media research write press release craft supporting materials finalize messaging. Deliverable: approved press release and media kit.

Week 2: Distribution and Outreach: Submit to wire services pitch target publications send personalized journalist outreach secure early placements. Deliverable: distribution confirmation and initial coverage.

Week 3: Monitoring and Amplification: Track media pickups measure reach collect backlinks amplify through social and owned channels. Deliverable: comprehensive coverage report with metrics.

Fast professional execution ensuring news reaches media while timely maximizing relevance and pickup rates.

Why Choose Viral Impact for Press Releases

Expertise: We crafted press releases for one hundred plus SaaS and B2B companies achieving average publication rate of seventy percent with placements in major outlets including TechCrunch Business Insider VentureBeat and top industry publications across sectors.

Approach: Our Media First Framework ensures every release is written from the journalist perspective not company marketing speak. We prioritize newsworthiness over promotion creating releases editors actually want to publish resulting in higher pickup and stronger media relationships.

Integration: Press Releases connect with PR team for ongoing campaigns content division for amplification SEO team for backlink strategy and social team for extended reach creating comprehensive visibility across all channels.

Results: Clients average six media placements per release forty thousand aggregate impressions and domain authority improvements through quality backlinks. Ninety percent achieve publication within two weeks with measurable traffic increases from coverage.

Why SaaS and B2B Companies Need Press Releases

• Ignored announcements waste critical moments failing to capitalize on newsworthy events that build credibility and market presence.

• Poor writing and formatting cause journalists to dismiss releases missing valuable media coverage opportunities and third party validation.

• Limited distribution reach prevents announcements from reaching target publications leaving potential visibility and authority gains unrealized.

• Lack of media relationships results in low pickup rates even for genuinely newsworthy announcements reducing competitive advantage.

• Missed coverage means lost referral traffic quality backlinks and SEO benefits that compound over time significantly.

• Professional releases generate authoritative media coverage building immediate credibility trust and brand recognition in target markets.

• Strategic distribution drives qualified website traffic warm inbound leads and partnership inquiries from readers who trust media sources.

• Consistent media presence establishes thought leadership and industry authority accelerating sales cycles and improving conversion rates.

Press Releases for SaaS and B2B Companies

Transform company news into media coverage that amplifies visibility and builds authority.

• Built for SaaS and B2B companies announcing launches funding partnerships or milestones.

• Solves poor media pickup and missed opportunities to leverage newsworthy moments.

• Delivers professionally written releases optimized for journalists ensuring maximum pickup and publication.

• Uses strategic framing compelling storytelling and AP formatting making announcements irresistible to media.

• Includes release writing headline optimization quote development and distribution maximizing visibility and impact.

• Achieves publication within one to two weeks with continued monitoring and amplification.

What You'll Get with Press Releases

Complete press release package from angle development to distribution generating authoritative media coverage.

• Professional Release: AP formatted announcement with compelling headline lead paragraph quotes and boilerplate optimized for publication.

• Strategic Angle: newsworthy positioning connecting announcement to industry trends increasing journalist interest and pickup likelihood.

• Media Kit: supporting assets including fact sheets executive bios images and context for journalists.

• Distribution Strategy: wire service selection industry outreach and journalist database access ensuring broad reach.

• Performance Report: tracking placements measuring impressions monitoring backlinks and analyzing traffic impact from coverage.

Media credibility driving brand awareness traffic and inbound leads through coverage.

How Our Press Releases Process Works

Structured two to three week process crafting distributing and amplifying press releases for maximum media pickup and market impact.

Week 1: Strategy and Writing: Develop newsworthy angle conduct media research write press release craft supporting materials finalize messaging. Deliverable: approved press release and media kit.

Week 2: Distribution and Outreach: Submit to wire services pitch target publications send personalized journalist outreach secure early placements. Deliverable: distribution confirmation and initial coverage.

Week 3: Monitoring and Amplification: Track media pickups measure reach collect backlinks amplify through social and owned channels. Deliverable: comprehensive coverage report with metrics.

Fast professional execution ensuring news reaches media while timely maximizing relevance and pickup rates.

Why Choose Viral Impact for Press Releases

Expertise: We crafted press releases for one hundred plus SaaS and B2B companies achieving average publication rate of seventy percent with placements in major outlets including TechCrunch Business Insider VentureBeat and top industry publications across sectors.

Approach: Our Media First Framework ensures every release is written from the journalist perspective not company marketing speak. We prioritize newsworthiness over promotion creating releases editors actually want to publish resulting in higher pickup and stronger media relationships.

Integration: Press Releases connect with PR team for ongoing campaigns content division for amplification SEO team for backlink strategy and social team for extended reach creating comprehensive visibility across all channels.

Results: Clients average six media placements per release forty thousand aggregate impressions and domain authority improvements through quality backlinks. Ninety percent achieve publication within two weeks with measurable traffic increases from coverage.

Why SaaS and B2B Companies Need Press Releases

• Ignored announcements waste critical moments failing to capitalize on newsworthy events that build credibility and market presence.

• Poor writing and formatting cause journalists to dismiss releases missing valuable media coverage opportunities and third party validation.

• Limited distribution reach prevents announcements from reaching target publications leaving potential visibility and authority gains unrealized.

• Lack of media relationships results in low pickup rates even for genuinely newsworthy announcements reducing competitive advantage.

• Missed coverage means lost referral traffic quality backlinks and SEO benefits that compound over time significantly.

• Professional releases generate authoritative media coverage building immediate credibility trust and brand recognition in target markets.

• Strategic distribution drives qualified website traffic warm inbound leads and partnership inquiries from readers who trust media sources.

• Consistent media presence establishes thought leadership and industry authority accelerating sales cycles and improving conversion rates.

Press Releases for SaaS and B2B Companies

Transform company news into media coverage that amplifies visibility and builds authority.

• Built for SaaS and B2B companies announcing launches funding partnerships or milestones.

• Solves poor media pickup and missed opportunities to leverage newsworthy moments.

• Delivers professionally written releases optimized for journalists ensuring maximum pickup and publication.

• Uses strategic framing compelling storytelling and AP formatting making announcements irresistible to media.

• Includes release writing headline optimization quote development and distribution maximizing visibility and impact.

• Achieves publication within one to two weeks with continued monitoring and amplification.

What You'll Get with Press Releases

Complete press release package from angle development to distribution generating authoritative media coverage.

• Professional Release: AP formatted announcement with compelling headline lead paragraph quotes and boilerplate optimized for publication.

• Strategic Angle: newsworthy positioning connecting announcement to industry trends increasing journalist interest and pickup likelihood.

• Media Kit: supporting assets including fact sheets executive bios images and context for journalists.

• Distribution Strategy: wire service selection industry outreach and journalist database access ensuring broad reach.

• Performance Report: tracking placements measuring impressions monitoring backlinks and analyzing traffic impact from coverage.

Media credibility driving brand awareness traffic and inbound leads through coverage.

How Our Press Releases Process Works

Structured two to three week process crafting distributing and amplifying press releases for maximum media pickup and market impact.

Week 1: Strategy and Writing: Develop newsworthy angle conduct media research write press release craft supporting materials finalize messaging. Deliverable: approved press release and media kit.

Week 2: Distribution and Outreach: Submit to wire services pitch target publications send personalized journalist outreach secure early placements. Deliverable: distribution confirmation and initial coverage.

Week 3: Monitoring and Amplification: Track media pickups measure reach collect backlinks amplify through social and owned channels. Deliverable: comprehensive coverage report with metrics.

Fast professional execution ensuring news reaches media while timely maximizing relevance and pickup rates.

Why Choose Viral Impact for Press Releases

Expertise: We crafted press releases for one hundred plus SaaS and B2B companies achieving average publication rate of seventy percent with placements in major outlets including TechCrunch Business Insider VentureBeat and top industry publications across sectors.

Approach: Our Media First Framework ensures every release is written from the journalist perspective not company marketing speak. We prioritize newsworthiness over promotion creating releases editors actually want to publish resulting in higher pickup and stronger media relationships.

Integration: Press Releases connect with PR team for ongoing campaigns content division for amplification SEO team for backlink strategy and social team for extended reach creating comprehensive visibility across all channels.

Results: Clients average six media placements per release forty thousand aggregate impressions and domain authority improvements through quality backlinks. Ninety percent achieve publication within two weeks with measurable traffic increases from coverage.

Why SaaS and B2B Companies Need Press Releases

• Ignored announcements waste critical moments failing to capitalize on newsworthy events that build credibility and market presence.

• Poor writing and formatting cause journalists to dismiss releases missing valuable media coverage opportunities and third party validation.

• Limited distribution reach prevents announcements from reaching target publications leaving potential visibility and authority gains unrealized.

• Lack of media relationships results in low pickup rates even for genuinely newsworthy announcements reducing competitive advantage.

• Missed coverage means lost referral traffic quality backlinks and SEO benefits that compound over time significantly.

• Professional releases generate authoritative media coverage building immediate credibility trust and brand recognition in target markets.

• Strategic distribution drives qualified website traffic warm inbound leads and partnership inquiries from readers who trust media sources.

• Consistent media presence establishes thought leadership and industry authority accelerating sales cycles and improving conversion rates.

Our Services:

From branding and web design to content, SEO, and fundraising support — our services are built for speed, quality, and real startup outcomes. We design strong visual identities, build high-converting websites, create content that drives traffic, optimize your search presence, and craft decks and materials to help you raise confidently. Everything you need to grow, all in one place.

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